Jadwa solutions
for accounting & Taxation
PROJECT TYPE:
Branding
LOCATION:
Dubai, UAE
DATE:
2022
ROLE:
Lead Graphic Designer
LINK:
Jadwa Solutions is a UAE-based accounting and auditing firm launched in 2022. I led the design and development of its complete brand identity and corporate communication assets. From the logo and visual system to the tone of voice and brand manual, the brand was created to reflect professionalism, integrity, and forward-thinking financial expertise.
"This project highlighted the importance of combining regional awareness with global design standards. Creating a financial brand from the ground up gave me the opportunity to apply system-thinking and usability-focused design to support long-term growth. The success of the brand identity proved that clarity and consistency are key in building client trust in corporate sectors."
Here below you'll see a sample of the design and the design process:
objective
Build a unique and professional brand identity from scratch.
Establish trust and visual consistency across all touchpoints.
Create a brand manual to ensure long-term usability by internal teams.
Align visual tone with the firm’s values: precision, integrity, and growth.
Challenges
As a new player in a competitive market, Jadwa Solutions needed a distinct, credible, and scalable identity to stand out among established firms in Dubai.
The goal was to design a cohesive visual system that spoke to a diverse audience of businesses across industries, while signalling expertise and trust in financial services.
Research & Insights
Through market research and analysis of competitors in the region, I identified a visual gap: many firms lacked a memorable and cohesive identity.
Jadwa Solutions’ target audience valued clarity, cultural relevance, and professional presentation.
The design needed to resonate with local businesses while positioning the firm as a reliable modern partner.
Brand Strategy
The brand strategy positioned Jadwa Solutions as a confident, trustworthy partner committed to excellence in financial services.
I focused on building a visual identity that conveys expertise, clarity, and strategic growth.
Tone of Voice: Formal, confident, reliable.
Brand Pillars: Accuracy, trust, partnership.
Visual Strategy: Clean lines, structured layouts, bilingual accessibility (Arabic + English)
Brand Solution
The logo: features a line graph with upward arrows, symbolising growth, progress, and financial success.
The Colours: The blue tones evoke trust, professionalism, and reliability, which are important qualities in financial services; aiming to communicate expertise and confidence in helping clients achieve their financial goals.
Authored a comprehensive brand manual detailing logo usage, colour codes, typography, grid systems, spacing, and placement rules...
Created a company profile focusing on the services that Jadwa Solutions wants to provide to it's clients in Dubai.
Designed professional assets such as letterheads, email templates, service brochures, and corporate decks, business cards, presentation folders, and compliant layout for legal, audit, and tax documents.
Results & Impact
Successfully launched a comprehensive brand identity that established Jadwa Solutions as a professional and reliable brand in the UAE market.
Enabled a smoother onboarding and marketing process through a user-friendly brand manual.
Enhanced credibility with clients through polished, consistent visual communication.
Strengthened Jadwa Solutions' presence in the competitive accounting and consultancy landscape
