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BEAUTY OF NATURE
Beauty & Skin Care Product Company
PROJECT TYPE:
Packaging & Branding
LOCATION:
Dubai, UAE
DATE:
2021 - 2024
ROLE:
Lead Graphic Designer
LINK:
Beauty of Nature, a beauty and skincare brand based in Dubai, sought to modernise its packaging and branding to better resonate with a rapidly growing, design-conscious consumer base. As the lead graphic designer, I reimagined the brand’s visual identity and developed a cohesive packaging system across product lines. My work helped the brand increase audience engagement, streamline production, and drive sales.
"This project taught me how to apply strategic thinking to visual design, balancing brand storytelling with functionality. By creating a scalable identity system and streamlined packaging templates, I helped transform a scattered brand into one with clarity, presence, and emotional resonance. It reaffirmed that great design is not only beautiful, it’s effective and aligned with business goals."
Here below you'll see a sample of the design and the design process:
objective
Redesign the brand’s visual identity to reflect its values and appeal to a wellness-focused audience.
Create a unified digital packaging system across skincare, haircare, and essential oils.
Reduce revision cycles and improve workflow efficiency.
Enhance consumer engagement through more compelling, on-brand packaging.
Challenges
The brand’s identity was fragmented across different product ranges and lacked cohesion in its packaging.
Visual inconsistencies diluted brand recognition and extended production timelines due to high revision rates.
The challenge was to build a refreshed visual system that reflected the brand’s natural ethos, premium positioning, and modern sensibility.
Research & Insights
I began by exploring the Beauty of Nature’s vision of promoting beauty and skin care, identifying natural ingredients and clean beauty standards that would be reflected in the brand's design and the list of products they have in the market (Soap, Body Lotions, Body Scrubs...). I studied the beauty market in Dubai and its focus on using natural, minimalist aesthetics in packaging design to resonate with modern consumers.
Competitive analysis was conducted to explore trends in beauty and skin care packaging, consumer preferences in the beauty and care industry, and internal feedback on the brand’s existing packaging.
Insights showed that audiences were drawn to minimal, clean designs, natural colour palettes, and storytelling elements that reflect product ingredients and sustainability.
Brand Strategy
The strategy was to reposition Beauty of Nature as a premium, organic, and emotionally resonant brand, visually aligning its packaging and identity with customer values of purity, balance, and self-care.
Tone of Voice: Soft, elegant, natural, romantic, bilingual.
Visual Style: Vibrant-toned palette, botanical illustrations, and minimalistic layouts.
Messaging Focus: Highlighted product origins, quality, ingredients, and benefits.
Brand Solution
Developed a new iconography suite inspired by plants and natural elements.
Created a visual system for both print and digital applications, supporting scalability.
Designed and launched over 50+ packaging visuals across skincare and haircare lines, using clean layouts, soft gradients, and ingredient-led illustrations Introduced design templates that reduced revision time by 40% and improved consistency.
Created product mockups and promotional visuals for social media and e-commerce.
Once the designs were finalised, I oversaw the production of the labels and packaging. This involved ensuring regulatory compliance and coordinating with manufacturers for optimal print quality.
Results & Impact
Increased engagement by 20% across digital and retail touchpoints.
Reduced design revision cycles by 40%, accelerating time-to-market.
Contributed to a 30% sales increase in the first quarter following the relaunch.
Helped establish Beauty of Nature as a cohesive, trusted brand in the beauty and skin care Dubai market.
Beauty of Nature Exhibition
Beauty of Nature Exhibition
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