My Story

Hi! My name is Zeina, and I'm a London based multidisciplinary designer with a passion for crafting intuitive user experiences, compelling visual identities, and engaging social media content. With expertise in UX/UI design, branding, and digital storytelling, I help brands connect with their audience through thoughtful, strategic, and user-centered design solutions.

Curious by nature and creative by craft, I love designing experiences that feel intuitive and look beautiful. Whether I'm building a design system, refining a brand identity, or creating content for a campaign, my work always starts with empathy and ends with clarity.

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Growing up, I didn’t just draw, I designed, always thinking about how things worked, how they looked, and how people experienced them. Through learning and experience, I’ve followed a multidisciplinary path that blends creativity, communication, and purpose.

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With over 8 years of experience, I’ve built brands, and led creative campaigns across continents, Africa, France, Japan, Dubai, UAE, Kingdom of Saudi Arabia, Bahrain, Lebanon and London, UK, and collaborated with diverse teams in high-performance environments. I love digging into complex challenges, asking the right questions, and co-creating intuitive, beautiful solutions that resonate with real people.

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In 2025, I took the leap to deepen my UX practice and earned my UX Design Certification at BrainStation London, an experience that transformed the way I approach product thinking. Through hands-on projects, stakeholder interviews, and user research, I realised how much I thrive at the intersection of empathy and strategy.

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Now, I’m ready for the next chapter. I’m looking for an opportunity, where I can grow with a company that values curiosity, experimentation, and purpose-driven design.