Al Mobdoon
for accounting & Taxation
PROJECT TYPE:
Branding
LOCATION:
Dubai, UAE
DATE:
2022
ROLE:
Lead Graphic Designer
LINK:
Al Mobdoon is a UAE-based financial services firm offering accounting, VAT, audit, and consultancy solutions. I led the creation of its full brand identity, company's profile and corporate design system, developing the visual language, brand manual, and application guidelines to support its launch and establish trust within a competitive market.
"This project reinforced the power of branding in regulated industries. I learned how visual identity directly contributes to trust and client acquisition in professional services. The creation of the brand manual was a key asset that continues to support the client's growth and consistency today."
Here below you'll see a sample of the design and the design process:
objective
Building a Trusted Financial Brand in the UAE, is what the main objective of Al Mobdoon is.
Focus on the Target Audience: Social media users who have a business and want to promote it. As well as influencers, artists, professionals,...​
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Develop a distinctive and scalable brand identity.
Design assets for both digital platforms and in-store retail presence.
Create a seamless visual system to support marketing campaigns.
Build trust and recognition through consistent design.
Challenges
Launched in 2021, Al Mobdoon entered a competitive financial services market without a defined visual identity.
The brand needed a polished and professional corporate image to gain client trust, communicate credibility, and compete with established firms in the UAE.
My challenge was to build a brand system from the ground up that was scalable, compliant, and market-ready.
Research & Insights
Research focused on the accounting and auditing industry in the UAE, along with competitor brand audits.
I identified that most successful firms projected stability, clarity, and sophistication.
Al Mobdoon also needed to differentiate by highlighting its human, client-first approach while maintaining a premium corporate image.
Key insights:
Blue tones convey trust and fiscal expertise.
Clean typography enhances clarity and readability in multilingual contexts.
A modular brand system would support scalability across service lines.
Brand Strategy
The brand strategy positioned Al Mobdoon as a forward-thinking yet dependable partner for financial growth and compliance.
Tone of Voice: Clear, professional, accessible.
Visual Strategy: Structured, modern, culturally aware.
Design Foundation: Inspired by precision and financial clarity.
Brand Solution
The logo: Developed a bilingual Arabic-English logotype representing “The Creative Ones”. The logo merges cultural depth with modernity, featuring a star symbolising excellence and aspiration, and bar graph elements that signify business growth, success, and upward momentum.
Authored a comprehensive brand manual detailing logo usage, colour codes, typography, grid systems, spacing, placement rules, mockups and brand applications for digital, print, and signage.
Created a company profile focusing on the services that Al Mobdoon wants to provide to it's clients in Dubai.
Designed professional assets such as letterheads, email templates, service brochures, and corporate decks, business cards, presentation folders, and compliant layout for legal, audit, and tax documents.
Results & Impact
Helped Al Mobdoon establish itself as a trusted player in the UAE’s financial services market.
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Successfully launched a full corporate identity, brand manual and company profile that positioned Al Mobdoon as a credible and modern accounting firm.
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Enabled consistent branding across all touchpoints, increasing client confidence and internal efficiency.
